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Swix Milestones

1943   Martin Matsbo starts experimenting with ski wax for AB Astra in collaboration with the company’s chemists
1946   Swix launches red, blue and green grip waxes and blue and red klister.
1947   Production activity also in Norway
1948   All Olympic gold medal winners in cross country use Swix wax
1950   Glide waxes for ski jumping and Alpine
1964   All wax production moved to Norway
1974   Astra purchases Liljedahl ski pole factory in Lillehammer
1978   Tiedemann purchases Swix (now in Norwegian hands)
1986   Swix moves to Lillehammer
1987   Cera F glide wax is launched
1990   Swix collaborates with the textile manufacturer Norheim
1992   Introduction of Cera Nova – a complete glide concept
1994   Purchase of Frank Shorter textiles
1996   Sale of brand names Norheim, Sondre and Frank Shorter
1997   Purchase of the Pedros brand (bicycle accessories based in US)
1998   Swix Sport Japan KK is established
2001   Tiedemanns group changed its name to FERD
2004   Purchase of Elite Sport AS with brands Ulvang, Bavac and XL-1
2005   Establishment of Swix Sport Gmbh in Germany
2006   Sale of brand XL-1
2006   Decision to establish pole production in Lithuania
2006   Swix Sport AS posts record sales of ski wax and accessories.

2010   Purchase of the Toko brand
2012   Purchase of the Lundhags Skomakarna AB brand
2012   Purchase of Original Teamwear AS

It all began with an industrious Swede.
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In 1946, Astra purchased a production plant in Lørenskog. Read more
In 1948, Swix expanded its range of products with wax for ski jumpers and alpine skiers.
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Starting in 1964, all production of Swix ski wax took place at Skårer in Lørenskog.
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In 1971, Jensen received a number of wax samples for testing from Martin Matsbo, graded as ”interesting”, ”somewhat interesting” and “very interesting”.
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Starting in 1970, many Central Europeans and North Americans started taking an interest in cross-country skiing, and the Norwegian ski industry was well equipped to supply the demand for more equipment.
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In 1974, Astra purchased Trygve Liljedahl’s ski pole factory in Lillehammer, which was the world’s leader in its field.
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Professor Gambarette at the University of Padova had made several important discoveries.
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Tiedemanns purchased the clothing company Norheim and coordinated marketing activities with Swix Sportswear in 1990.
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Swix enters into sponsorship agreement with the Norwegian Biathlon Association
(Oslo, 24 April 2013) Swix enters into sponsorship agreement with the Norwegian Biathlon Association (NSSF), and will supply clothing for the Norwegian national team as of the 2014/2015 season. Swix Sport and NSSF aim through this agreement, to increase the popularity of biathlon and biathletes further. Press releases:

Swix Sport AS Changes the Game with Swix Sonic™ Adjustable Poles
Oslo, (April, 4 2013) – Swix Sport is set to launch a new adjustable pole collection for the 2013/14 season called Swix Sonic™, most advanced adjustable pole to ever hit the market. PressRelease_SwixSonic PressRelease_SwixSonic 
Science News:
This is a great example how dedicated R&D over several years pays off. Further it emphasizes that Swix is also an apparel brand (not only wax and poles) that takes R&D serious. Read about it in artickle on Science Daily.
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