A complete ski wax
In 1948, Swix expanded its range of products with wax for ski jumpers and alpine skiers.
Starting in the 1949-1950 season, Swix launched a complete series of waxes for alpine skiing and established a firm stronghold in a growing market. The sport of skiing was spreading fast around the world and the number of Alpine skiers was growing exponentially decade by decade.
Waxing irons, base binders, ski lacquer and ski scrapers all came onto the market. Sales increased steadily, and Swix soon sold more in Norway than in Sweden. An originally slow market turned out to be the most expansive and lucrative.
In time the Swix name became synonymous with ski wax, a product every serious skier could not do without. At the home of Viggo Sandvik in Hunndalen in Gjøvik, father and son were passionately interested in skiing. One time when their mother came home from the store with two bags full of food, they complained that the most important thing was missing, the ski wax. The father commented sarcastically: “Two bags of food, and we don’t even have Blue Swix in the house.”