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A complete ski wax

In 1948, Swix expanded its range of products with wax for ski jumpers and alpine skiers.

Starting in the 1949-1950 season, Swix launched a complete series of waxes for alpine skiing and established a firm stronghold in a growing market. The sport of skiing was spreading fast around the world and the number of Alpine skiers was growing exponentially decade by decade.
Waxing irons, base binders, ski lacquer and ski scrapers all came onto the market. Sales increased steadily, and Swix soon sold more in Norway than in Sweden. An originally slow market turned out to be the most expansive and lucrative.

In time the Swix name became synonymous with ski wax, a product every serious skier could not do without. At the home of Viggo Sandvik in Hunndalen in Gjøvik, father and son were passionately interested in skiing. One time when their mother came home from the store with two bags full of food, they complained that the most important thing was missing, the ski wax. The father commented sarcastically: “Two bags of food, and we don’t even have Blue Swix in the house.”

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Swix enters into sponsorship agreement with the Norwegian Biathlon Association
(Oslo, 24 April 2013) Swix enters into sponsorship agreement with the Norwegian Biathlon Association (NSSF), and will supply clothing for the Norwegian national team as of the 2014/2015 season. Swix Sport and NSSF aim through this agreement, to increase the popularity of biathlon and biathletes further. Press releases:

Swix Sport AS Changes the Game with Swix Sonic™ Adjustable Poles
Oslo, (April, 4 2013) – Swix Sport is set to launch a new adjustable pole collection for the 2013/14 season called Swix Sonic™, most advanced adjustable pole to ever hit the market. PressRelease_SwixSonic PressRelease_SwixSonic 
Science News:
This is a great example how dedicated R&D over several years pays off. Further it emphasizes that Swix is also an apparel brand (not only wax and poles) that takes R&D serious. Read about it in artickle on Science Daily.
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