The Swix Triac pole wins red dot award: product design.

This year approximately 1,636 companies from 57 countries have taken part with a total of 4,252 entries and have presented the internationally renowned expert jury with a difficult task. In the end, only the very best from the field of the top-class participants were selected.

http://en.red-dot.org/product-design.html

Swix Dominates Cross Country Events at Winter Olympics
70% of all the gold medals awarded during the Cross Country Competition at the Vancouver Olympics were won by athletes using Swix poles!

We congratulate the winners of FIS Tour de Ski 2010
The winners Lucas Bauer and Justyna Kowalczyk made an impressive prove of power. The Swix Triac 1.0 pole is a proud  contributer to their success, and we are looking forward to more victories, pulled by the Swix Triac pole.

SWIX TRIAC ® - THE TRIANGULAR FUTURE
Combining the most advanced materials and technology available today, Swix is introducing the Swix Triac® a pole, stiffer, stronger and lighter than any Nordic poles ever designed.


http://www.swixtriac.com/

Swix until 2014
New four years agreement with NSF (the Norwegian Ski Union)
Read more here.