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Swix is 60 years old; 60 years of passionate commitment; 60 years during which we have used our professional skills to the fullest.

Icon of the past, symbol of the present, Swix, inspired by our roots and our exceptional historical heritage, has worked to build the future every day. We use our expertise and relations with the world’s best athletes to create innovative products. Swix has been used by Winners in World Cups, World Championships and the Olympics since 1946, a story rich with success.

Early on, we started cooperating with the world’s best skiers and Swix has always listened to them. We have, throughout history, waxed and tuned their skis and boards, given them the world best poles, and outfitted them with the best performing Cross-Country apparel.

Swix has always been a major player in the skiing industry, and our relationship with the athletes has been driving the product development forward. To support the athletes, we have been a member of the major national Ski, Biathlon, and Snowboard pools and we still make a major contribution to broaden the sport to new boundaries.

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Swix enters into sponsorship agreement with the Norwegian Biathlon Association
(Oslo, 24 April 2013) Swix enters into sponsorship agreement with the Norwegian Biathlon Association (NSSF), and will supply clothing for the Norwegian national team as of the 2014/2015 season. Swix Sport and NSSF aim through this agreement, to increase the popularity of biathlon and biathletes further. Press releases:

Swix Sport AS Changes the Game with Swix Sonic™ Adjustable Poles
Oslo, (April, 4 2013) – Swix Sport is set to launch a new adjustable pole collection for the 2013/14 season called Swix Sonic™, most advanced adjustable pole to ever hit the market. PressRelease_SwixSonic PressRelease_SwixSonic 
Science News:
This is a great example how dedicated R&D over several years pays off. Further it emphasizes that Swix is also an apparel brand (not only wax and poles) that takes R&D serious. Read about it in artickle on Science Daily.
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